The store’s layout and size aren’t the only things that distinguish the Boylston Street location from most of its counterparts. The store will also feature training for younger Apple users, with summer camp programs and school nights where kids can come with their classes. Johnson said that Apple already has 15,000 One to One members in the greater Boston area. Not only does it boast the Genius Bar, which can serve up to 1,000 people a day, but the third floor also has what Apple has dubbed a “studio” section for hosting One to One personal training sessions, including Pro Labs-month long sessions comprised of four two-hour sessions on music, moviemaking, and more. The Boylston Street’s Genius Bar can serve up to 1,000 customers per day.īut Johnson described the third floor as something that really set the store apart. The second floor, meanwhile, features iPods, iPhones, and third-party products. There are more than a hundred Macs on display, each with full Internet access and the complete suite of programs customers might want to try out. The first floor, for example, is all about the Mac, which Johnson called the foundation of the company. Three floors, connected by a central glass and steel spiral staircase, are each targeted at specific products and tasks. While the materials might be similar, the store’s layout differs from many of Apple’s other locations. “It’s a common palette of materials,” he said, “both old and new.” Like most Apple stores, the Boylston Street location features copious amounts of glass and stainless steel, though Johnson also pointed out that the stone that makes up the floor is the same used in sidewalks in Florence, Italy. “We’re highly confident that we’ve built a store here that is going to have a great environmental impact.”Īpple Stores are designed by a team that is personally overseen by CEO Steve Jobs, so it’s little surprise that the Boston store is constructed largely from the same materials used in Apple’s other retail outlets. And while the large amounts of glass and metal in the store’s construction might present an air-conditioning challenge, Johnson also said that Apple worked hard to utilize natural light where possible to reduce heating costs in the winter. In addition, the store is set up to collect and filter rainwater in order to help rebuild the Back Bay’s water table, an issue that both Johnson and Menino said was important for the city. “You’d kind of want to hang out there, if you could, bring out your lawn chair,” Johnson said.Īpple senior vice president for retail, Ron Johnson, introduced the new store at a media event. For example, the company planted natural grass on the building’s roof in an effort to provide some greenery in the urban environment. All rights reserved.Apple also made an effort to keep the building environmentally friendly as well. Comcast Business Mobile utilizes the highest ranked network from RootMetrics® 2H 2020 U.S. Bring your own phone limited to select eligible phones and requires activation of new Comcast Business Mobile line. For Comcast Business Mobile Disclosures visit. ![]() Charges apply to each GB or partial GB of shared data. A minimum $15.00 charge applies per month, per account for By the Gig lines, regardless of data usage. After 20 GB monthly data use, speeds reduced to a maximum of 1.5Mbps download/750 Kbps upload. In times of congestion, your data may be temporarily slower than other traffic. ![]() ![]() charge applies if one of the following postpay services is not maintained: Comcast Business TV, Internet or Voice. and roaming charges, taxes and fees, including regulatory recovery fees, and other charges extra, and subj. Requires post-pay Comcast Business Internet service.
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